Augment LeadsSide-by-side comparison
| Augment Leads | Legal Brand Marketing | |
|---|---|---|
| Lead model | Pay per lead | Pay-as-you-go, custom quote [1] |
| Exclusivity | One firm per lead, never resold. No exclusive territories | Exclusive; "never resold or shared with multiple firms" [1][2] |
| Practice areas | Motor vehicle accidents and workers' comp only | Car accident injuries, slip and fall, medical malpractice, workplace injuries, product liability, dog bites, wrongful death, construction, and workers' comp [1][2] |
| Lead sources | Our own ads and campaign forms only | SEO, paid search, social media, legal directories and, for workers' comp, publisher partners [1][2] |
| Lead formats | Web form leads delivered in real time | Email, live transfer, SMS or CRM [1] |
| Targeting | Nationwide. You pick your licensed states | State, metro area, county or ZIP code [1] |
| Screening | Built from your firm's criteria. Leads that fail aren't sent | A filter on the consumer's answers: injury, recent incident, not at fault, no attorney [1] |
| Consent record | TrustedForm certificate on every lead | Checks for "missing consent" before delivery; certificate type not stated publicly [1] |
| Phone verification | SMS-verified phone on every lead | Checks for invalid phone numbers before delivery; method not stated publicly [1] |
| Bad leads | Replaced under our written replacement policy, agreed before your first order | Flag in the client portal for credit toward replacement leads [1] |
| Contract terms | No agency retainer, no minimum term | No long-term contracts; five business-day cancellation notice [1] |
| Founded | 2022 | Says it has been in legal leads since 2004 [1] |
Sources: [1] Legal Brand Marketing personal injury leads page, accessed Oct 31, 2026. [2] Legal Brand Marketing workers' comp leads page, accessed Oct 31, 2026.
Competitor details from their public website as of Oct 31, 2026; check with each vendor for current terms.
All trademarks belong to their owners; Augment Leads is not affiliated with these companies.
Where the two differ
Breadth vs focus. Legal Brand Marketing sells leads across many injury categories, including medical malpractice, product liability and dog bites. Augment Leads only does motor vehicle accidents and workers' comp. Inside MVA, you can order a single accident type, such as truck, motorcycle, rideshare, pedestrian or bicycle leads.
Where leads come from. Legal Brand Marketing lists several channels: SEO, paid search, social media and legal directory placements, and for workers' comp it says it also sources from publisher partners that follow its consent requirements. Every Augment Leads lead comes from our own ads and campaign forms, filled in by the claimant.
Proof on every lead. Legal Brand Marketing says it checks every lead for duplicates, invalid phone numbers and missing consent before delivery. Augment Leads attaches a TrustedForm certificate to every lead and verifies every phone number by SMS, so your firm can open the record itself. Ask any vendor what record you'll actually receive. Our guide to TrustedForm and lead verification explains what to look for.
Delivery. Legal Brand Marketing offers live transfers as well as email, SMS and CRM delivery. Augment Leads delivers web form leads in real time to your CRM by webhook, LeadDocket, Litify or GoHighLevel, or by email, SMS alert, a lead distribution platform or a Google Sheet.
Who each fits
Legal Brand Marketing may fit firms that:
- Take many injury case types, including medical malpractice or product liability
- Want live transfers as an option
- Want ZIP-code-level targeting
Augment Leads may fit firms that:
- Focus on motor vehicle accidents, workers' comp or both
- Want every lead to come from the vendor's own forms
- Want a TrustedForm certificate and an SMS-verified phone on every lead
- Want screening built from their own criteria and a written replacement policy
Questions to ask any lead vendor
- Does each lead go to one firm only, and is that in writing? See exclusive vs shared PI leads.
- Which channels and partners do your leads come from?
- What consent record comes with each lead, and can I open it?
- How is the phone number verified?
- What counts as a bad lead, and what's the process and time limit to flag it?
- How fast should my team call? See our speed-to-lead intake scripts.
About Augment Leads
Augment Leads was founded in 2022 and generates 10,000+ leads every month across MVA and workers' comp campaigns, pay per lead, nationwide. Spanish-speaking MVA and workers' comp leads are also available. We don't recommend attorneys, evaluate claims or give legal advice.
Frequently asked questions
What's the main difference between Augment Leads and Legal Brand Marketing?
Legal Brand Marketing covers many injury categories and offers live transfers. Augment Leads focuses on MVA and workers' comp, generates every lead from its own ads and forms, and attaches a TrustedForm certificate and an SMS-verified phone to every lead.
Are Legal Brand Marketing leads exclusive?
Its website says every personal injury and workers' comp lead is exclusive and never resold or shared. Augment Leads also sends every lead to one firm only. Confirm the written terms with any vendor before you buy.
Where do Legal Brand Marketing's leads come from?
Its website lists SEO, paid search, social media and legal directory placements, and for workers' comp, publisher partners that follow its consent requirements. Augment Leads leads come from our own ads and campaign forms only.
Can I target specific areas with either company?
Yes. Legal Brand Marketing says it targets by state, metro area, county or ZIP code. Augment Leads generates leads nationwide, and you choose the states where your firm is licensed.
What happens with a bad lead?
Legal Brand Marketing says you can flag a lead that doesn't meet agreed standards in its client portal for credit toward replacement leads. Augment Leads replaces unqualified leads under our written replacement policy, agreed before your first paid order.
Compare us on a call
Book a strategy call. We'll show you exactly what comes with each lead.