Augment LeadsSide-by-side comparison
| Augment Leads | Walker Advertising | |
|---|---|---|
| What you receive | Real-time web form leads in your CRM or other system | Live transfers to your office from its contact center, plus text or email notifications [1][3] |
| Lead model | Pay per lead | Subscription-based and pay-per-lead models [2] |
| Exclusivity | One firm per lead, never resold. No exclusive territories | Describes its leads as exclusive [1][2] |
| Practice areas | Motor vehicle accidents and workers' comp only | Motor vehicle accidents, commercial trucking, rideshare, workers' comp, premises liability, employment, medical malpractice, criminal and more [2] |
| Advertising channels | Our own ads and campaign forms | TV, radio, paid search and social media [1] |
| Screening | Built from your firm's criteria. Leads that fail aren't sent | Its team speaks to each consumer before the transfer [1] |
| Consent record | TrustedForm certificate on every lead | Not stated publicly |
| Phone verification | SMS-verified phone on every lead | Not stated publicly; leads arrive as live calls [1] |
| Bad leads | Replaced under our written replacement policy, agreed before your first order | Not stated publicly |
| Contract terms | No agency retainer, no minimum term | Pay-per-lead buyers accept joint advertising terms and receive leads in a rotation; it says it can't predict how often leads will arrive [3] |
| Founded | 2022 | Says it has decades of experience [1] |
Sources: [1] Walker Advertising personal injury leads page, accessed Oct 31, 2026. [2] Walker Advertising purchase legal leads page, accessed Oct 31, 2026. [3] Walker Advertising pay-per-lead portal and terms, accessed Oct 31, 2026.
Competitor details from their public website as of Oct 31, 2026; check with each vendor for current terms.
All trademarks belong to their owners; Augment Leads is not affiliated with these companies.
Where the two differ
Live transfer vs web lead. This is the big one. Walker Advertising's contact center takes the inquiry, speaks with the person and transfers the call to your office, around the clock. Your team picks up a live call. Augment Leads sends a web form lead the moment the claimant submits it, with the answers, a TrustedForm certificate and an SMS-verified phone, and your intake team makes the first call. Neither is right for every firm. It depends on how your intake runs.
Advertising reach. Walker Advertising has run legal advertising for decades, across TV, radio, search and social. Augment Leads runs online ads and campaign forms built for MVA and workers' comp.
Focus. Walker serves many practice areas, from motor vehicle and trucking cases to employment and criminal. Augment Leads only does MVA and workers' comp, and lets you order a single accident type, such as truck, rideshare or bicycle leads only.
Paperwork. Walker's pay-per-lead portal includes joint advertising terms and places buyers in a rotation. Augment Leads starts with a strategy call, where we agree your states, screening and a written replacement policy, then you place a first paid order.
Who each fits
Walker Advertising may fit firms that:
- Want live transfers rather than web leads
- Have intake staff ready to take transferred calls, including after hours
- Practice in several areas beyond injury
Augment Leads may fit firms that:
- Want web form leads in their CRM, LeadDocket, Litify, GoHighLevel, a lead distribution platform or a Google Sheet
- Want a TrustedForm certificate and an SMS-verified phone on every lead
- Want screening built from their own criteria and a written replacement policy
- Want to order MVA, workers' comp or a single accident type
Questions to ask any lead vendor
- Does each lead or call go to one firm only? See exclusive vs shared PI leads.
- For live transfers: what does the screener ask, and what happens if my line is busy?
- For web leads: what consent record comes with each lead? See TrustedForm and lead verification.
- How is the phone number verified?
- What counts as a bad lead, and how do I flag it?
- What terms do I sign, and how do I stop?
If you choose web leads, your speed matters. See our speed-to-lead intake scripts.
About Augment Leads
Augment Leads was founded in 2022 and is trusted by over 50 law firms. We sell exclusive MVA and workers' comp leads nationwide, pay per lead, with no agency retainer and no minimum term. Spanish-speaking MVA and workers' comp leads are also available. We don't recommend attorneys, evaluate claims or give legal advice.
Frequently asked questions
What's the main difference between Augment Leads and Walker Advertising?
The format. Walker Advertising's contact center speaks with each person and live-transfers the call to your office. Augment Leads sends real-time web form leads with a TrustedForm certificate and an SMS-verified phone, and your intake team makes the first call.
Does Walker Advertising sell workers' comp leads?
Yes. Its purchase legal leads page lists workers' compensation, along with motor vehicle accidents, commercial trucking and rideshare. Augment Leads sells exclusive workers' comp leads nationwide.
Are Walker Advertising leads exclusive?
Walker describes its leads as exclusive. Confirm current exclusivity terms in writing with Walker directly.
Should my firm buy live transfers or web leads?
It depends on your intake. Live transfers need someone ready to answer at any hour. Web leads need a team that calls fast. Many firms decide by looking at their staffing and where their signed cases come from today.
How is Augment Leads billed?
Pay per lead. There's no agency retainer and no minimum term. You start with a strategy call, agree your screening and replacement policy, and place a first paid order.
Compare us on a call
Book a strategy call. We'll walk through how web leads would fit your intake.