Augment LeadsThis page is for injury firms licensed in California. It covers the California rules that shape a car accident claim, what your intake team should screen for, and how our leads work. For how these rules compare across states, see the car accident leads by state hub.
Car crashes in California
California recorded 3,876 motor vehicle crash deaths in 2024, according to the Insurance Institute for Highway Safety's state-by-state Fatality Facts, based on the federal Fatality Analysis Reporting System (FARS). Deaths are only the most severe outcome; far more crashes cause injuries.
California rules that shape a car accident claim
Fault and insurance system
California isn't one of the 12 no-fault states listed by the Insurance Information Institute, so injury claims run through the at-fault driver's liability insurance.
Comparative fault rule
California uses pure comparative negligence. In Li v. Yellow Cab Co. (1975), the California Supreme Court replaced the all-or-nothing contributory negligence rule with a system where an injured person's damages are reduced in proportion to their own share of fault, even if that share is larger than the other driver's.
Deadline to file an injury lawsuit
California Code of Civil Procedure section 335.1 sets two years for an action for injury to, or the death of, an individual caused by the wrongful act or neglect of another.
General information, not legal advice. Confirm current rules with the statute or your counsel.
What this means for California intake
- Because fault is shared in proportion, a caller who admits partial fault, such as a late lane change, isn't automatically a no. Record their account and let your attorneys weigh it.
- Ask for the accident date first. With a two-year filing window, older accidents need a quick review.
- Ask whether there was a police report and whether the other driver's insurer has been in touch.
- Ask whether they've already talked to or signed with another lawyer.
Speed matters more than any script. For call openings and follow-up, see our speed-to-lead intake scripts.
What every California car accident lead includes
The injured person fills in our form themselves. Each lead includes:
- Accident type
- Date of the accident
- Location (state and ZIP)
- Injury status
- Medical treatment so far
- Whether they already have an attorney
- An SMS-verified phone number
- A TrustedForm certificate
Leads that don't match your filters aren't sent. The TrustedForm certificate records the form session and the consent to be contacted, and the SMS check confirms the phone number. Our TrustedForm and lead verification guide explains how to read both.
How it works for California firms
- Book a call. Tell us you're licensed in California, plus any other states, the accident types you take, your intake hours and where leads should go.
- Set your California screening and place a first paid order. We agree your filters with you, using questions like the ones above.
- We run MVA campaigns nationwide. A lead reaches you only when the accident happened in a state you've chosen and the lead passes your filters.
- Leads arrive live in your CRM by webhook, LeadDocket, Litify or GoHighLevel, or by email or SMS alert. See lead routing and CRM delivery.
We don't publish lead volume or ad figures for any single state. The full process is on how it works, and the service is on our MVA leads page.
About Augment Leads
Augment Leads was founded in 2022, is trusted by over 50 law firms and generates 10,000+ leads every month, nationwide. We sell exclusive leads, pay per lead, with no agency retainer and no minimum term. Every lead goes to one firm only, and unqualified leads are replaced under our written replacement policy.
Spanish-speaking MVA leads are part of our regular product.
Frequently asked questions
What are California car accident leads?
California car accident leads are inquiries from people injured in a motor vehicle accident in California who want to talk to an injury attorney. At Augment Leads, the injured person fills in the form themselves, the lead is screened against your filters, and it goes to one firm only.
How long does an injured person have to sue after a car accident in California?
California's Code of Civil Procedure section 335.1 sets two years for personal injury actions, with exceptions. Your attorneys should confirm the deadline for each case.
Does partial fault rule out a California car accident claim?
Not automatically. California follows pure comparative negligence under Li v. Yellow Cab Co. (1975), so an injured person's damages are reduced by their share of fault rather than barred. Your attorneys decide how fault affects each case.
Can I get car accident leads only from California?
Yes. We generate leads nationwide, and you pick the states where your firm is licensed. If California is your only state, your leads come only from California. We don't promise a set number of leads for any state, and we'll talk through what your filters can support on the call.
What happens if a California lead is unqualified?
We replace it under our written replacement policy, agreed before your first paid order.
Get California car accident leads
Tell us your states and how you screen California car accident claims. We'll scope your first paid order on the call.