New Jersey Car Accident Leads (MVA Leads) for Law Firms

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New Jersey crash claims turn on a handful of state rules. Below: what the 2024 fatality data shows, how New Jersey handles fault and insurance, and what to ask callers. Compare deadlines in the statute of limitations by state table.

New Jersey traffic deaths in 2024

In 2024, 670 people died in New Jersey traffic crashes, a population rate of 7.1 per 100,000 (46th highest among the states and DC) and 0.84 per 100 million vehicle miles.

• People on foot: 210 pedestrian deaths, or 31% of the New Jersey total (18% nationally).
• Bicyclists: 24 killed, 4% of deaths in New Jersey, compared with 3% for all states combined.
• 56% of New Jersey crash deaths (378) came from single-vehicle crashes; the all-state figure is 52%.
• Of 296 passenger vehicle occupants killed in New Jersey, 135 (46%) were unrestrained; nationally, 43%.

Source: IIHS Fatality Facts 2024, state by state, built on federal FARS data. All-state shares are the sum of every state and DC in that table.

The legal rules behind a New Jersey car accident case

No-fault or at-fault in New Jersey

New Jersey is one of the 12 no-fault states listed by the Insurance Information Institute, and drivers choose a tort option. Under N.J.S.A. 39:6A-8, the limitation on lawsuit option bars noneconomic damages unless the injury results in death, dismemberment, significant disfigurement or scarring, displaced fractures, loss of a fetus or a permanent injury. The no limitation on lawsuit option keeps the right to sue for noneconomic loss.

Under the limitation on lawsuit option, the same section requires the plaintiff to give the defendant a physician's certification of the injury within 60 days after the defendant answers the complaint.

How shared fault is handled

New Jersey uses modified comparative negligence. Under N.J.S.A. 2A:15-5.1, the claimant's negligence doesn't bar recovery if it's not greater than the negligence of the person, or the combined negligence of the persons, they're seeking recovery from. Damages are reduced by the claimant's percentage of negligence.

Statute of limitations

N.J.S.A. 2A:14-2 requires an action for an injury to the person caused by the wrongful act, neglect or default of another to be commenced within two years after the cause of action accrues, except as otherwise provided by law.

General information, not legal advice. Confirm current rules with the statute or your counsel.

Screening a New Jersey car accident lead

• Ask which tort option is on the caller's own auto policy, if they know. It changes whether noneconomic damages are available.
• Ask about the injury type and treatment: fractures, scarring and lasting injuries matter under the limitation on lawsuit option.
• Write down the exact accident date; with two years under N.J.S.A. 2A:14-2, flag any crash approaching that limit for an attorney.
• Ask whether the caller was walking or standing near the road when hit; pedestrians made up 31% of New Jersey crash deaths in 2024. Route those to your pedestrian accident screen.
• Ask whether the caller was on a bicycle. Bicyclists were 4% of New Jersey's 2024 deaths, above the 3% all-state share.

Augment Leads in New Jersey

We run car accident campaigns nationwide and send New Jersey leads only to firms that pick New Jersey. The injured person fills in the form, each lead goes to one firm and is never resold, and unqualified leads are replaced under a written policy. Over 50 law firms work with us. See MVA leads.

Spanish-speaking MVA leads are part of our regular product.

Frequently asked questions

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Related: car accident leads by state, New Mexico car accident leads, personal injury statute of limitations by state, MVA leads.

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